Haima Motor signed a contract for the Vietnamese market, fully charged and running fast, speeding up “going to sea”!

Haima Motor 2023-02-22 12:23 Posted on Henan

On the morning of February 21, the Hainan Free Trade Port Vietnam Promotion Conference was held in Ho Chi Minh City, Vietnam. Shen Xiaoming, secretary of the Hainan Provincial Party Committee, attended the promotion meeting and delivered an important speech. A total of 19 cooperation projects were signed in this promotion meeting. Haima Automobile, as the only automobile company in Hainan, participated in the promotion meeting, and was the only company that brought products produced locally in Hainan to the promotion meeting and signed contracts on the spot.

Lu Guogang, chairman of Hainan Haima Automobile, and Gary Cheung, chairman of Vietnam Carvivu Company, signed a memorandum of strategic cooperation on the spot to determine the sales target of over 10,000 units in the next three years and the cooperation intention of KD assembly of new energy vehicles. Mr. Shen Xiaoming, secretary of the Hainan Provincial Party Committee (third from left in the back row), Mr. Vu Van Hoan, vice chairman of the Ho Chi Minh City People’s Committee, Wei Huaxiang, Chinese Consul General in Ho Chi Minh City, and Mr. Tran Ngoc Liem, General director of the Ho Chi Minh Branch of the Vietnam Chamber of Commerce and Industry. 

The Vietnam market has great potential, and Haima Automobile signed a contract

Hainan and Vietnam, facing each other across the sea, have a long history of friendly exchanges and broad space for cooperation. In 2022, the import and export volume of goods trade between Hainan and Vietnam will increase by 60% compared with 2021. In order to tap the potential of cooperation, the promotion conference jointly organized by the Department of Commerce of Hainan Province and the Hainan International Economic Development Bureau, with the support of the People’s Committee of Ho Chi Minh City, the Chinese Consulate General in Ho Chi Minh City and relevant business associations in Ho Chi Minh City, promotes The understanding of the Vietnamese business community on the Hainan Free Trade Port has promoted the formation of closer practical cooperation between Hainan and Vietnam to achieve mutual benefit and win-win results.

It is worth mentioning that at the promotion meeting, the smart seven-seater Haima 7X made a stunning appearance. Haima 7X is the only locally produced product in Hainan displayed at the signing ceremony. The display of Haima 7X has been fully affirmed by the leaders of Hainan Province. It also attracted widespread attention from Vietnamese guests.

Haima 7X debuted at Hainan Free Trade Port Vietnam Promotion Conference

Vietnam, the Philippines and other ASEAN left-hand drive markets have always been the key markets for Haima Motors’ exports. Haima Motors entered the Vietnamese market in 2009. Its products are loved and trusted by Vietnamese consumers, and it has a good brand foundation in the Vietnamese market.

“The Vietnamese market has a large population and great consumption potential. In recent years, the economy has developed rapidly, and the consumption upgrading trend of the automobile market is obvious. At the same time, incentive policies for new energy vehicles have been introduced. The future new energy vehicle market has huge potential.” Lu Guogang, Chairman of Hainan Haima Automobile Said that Haima Automobile will upgrade the entire ASEAN market strategy on the basis of the previous market, and plans to set up assembly bases within ASEAN, and use preferential tariff policies to cover the entire ASEAN market.

The signing of the Vietnam market is an important step for Haima Automobile to exploit the location and policy advantages of the Hainan Free Trade Port to develop the ASEAN market. Haima Automobile will also make full use of its own advantages in products, technology and experience to help upgrade the Vietnamese auto market.

In Lu Guogang’s view, this promotion meeting released the confidence and determination of Hainan Free Trade Port to open up to the outside world, and released the confidence and determination to build a headquarters base for Chinese companies to enter Southeast Asia and a headquarters base for Southeast Asian companies to enter the Chinese market.

He suggested that Hainan make good use of its location advantages in Southeast Asia and the policy advantages of the free trade port, and vigorously strengthen the interconnection with the ASEAN market. In some key industries, such as tropical characteristic high-efficiency agriculture and high-end manufacturing represented by new energy vehicles, Explore the in-depth cooperation model between Hainan Free Trade Port and the ASEAN market, and strive to achieve greater breakthroughs.

The Southeast Asian market meets new opportunities and explores a “new model” of cooperation

Hainan and ASEAN countries are geographically close, closer to each other, and have strong economic complementarities. They have close economic, trade and cultural exchanges and a good foundation for cooperation.

Hainan Free Trade Port will take advantage of its geographical location connecting the two most active markets in the world, Mainland China and Southeast Asia, to create an important intersection of domestic and international dual cycles, and become a gateway for foreign-funded enterprises to enter the Chinese mainland market and a bridgehead for Chinese enterprises to go global. The holding of the Hainan Free Trade Port Special Promotion Conference will further promote the deepening cooperation between Hainan, Vietnam, and ASEAN, share the opportunities for the opening and development of the Hainan Free Trade Port, and achieve mutual benefit and win-win results.

Taking advantage of the free trade port, Haima Automobile has continuously made breakthroughs in the development of the Southeast Asian market in the past two years. Since Haima Motor entered the Philippine market in 2010, it has sold nearly 10,000 units. In April 2022, the Haima 7X will be launched in the Philippines, and it will be a hit when it goes on the market. The first batch of cars will be sold out within one month of its launch. At the same time, Haima 7X has realized the export of prototype vehicles to Myanmar, and the Haima 7X-E SKD assembly project in Myanmar has basically reached a cooperation intention.

Chairman Lu Guogang and his party visited Carvivu

Haima Automobile and Vietnam Carvivu Company started communication and cooperation in September 2022, and signed a distribution agreement in December. On February 19th, Lu Guogang, chairman of Haima Automobile, led a team to visit Carvivu. The two sides had a full exchange on the new marketing model of Haima Automobile products in the Vietnamese market in 2023 and the deepening of cooperation in the future. The two parties plan to start cooperation and open up the market by importing complete vehicles , and gradually transition to CKD assembly cooperation in the future.

In June 2023, Carvivu will officially launch five Haima products: Haima 7X, Haima 7X-E and Haima 8S, Haima S7, Haima S5 in Vietnam, and hold a launch event. The marketing model of Haima products in Vietnam will also break through the tradition and carry out online and offline marketing simultaneously. The visit to Vietnam and the signing of the contract is an important step for Haima Automobile to explore the “new sea” in the Southeast Asian market.

A good start to the year with a sprint to export

At the end of 2022, Haima Automobile signed sales orders for 2023 with overseas partners, which is a significant increase over the previous year.

In February 2023, Haima Automobile successively realized the export of prototype cars to Russia, Vietnam, and Myanmar. With the increase in orders in traditional markets and the start of business in new markets, Haima Automobile’s overseas markets are fully charged and fast, striving to make a good start in exporting.

From the delivery of export orders to the preparation of the new year’s marketing plan, from further strengthening the export business system to export quality management, Haima Automobile’s overseas business is in full swing and progressing rapidly. As of mid-February, Haima Automobile has exported thousands of units in 2023, and the promotion of new projects and new market business has been fruitful. With the increase in sales, starting from late February, Haima’s marketing team, technical team and after-sales service team will go abroad to overseas markets one after another, so as to better serve and deeply cultivate overseas markets while continuously leading the business to the front line of the market.

Haima accelerates to “go to sea”

As one of the pioneers of China’s self-owned brand cars “going overseas”, Haima Motors launched its internationalization strategy in 2006, and has achieved the layout of more than 20 countries and regions, and built KD factories along the “Belt and Road”.

In 2022, Haima Automobile’s export business will usher in a new milestone. Haima Automobile has been internationalized for more than 10 years, with a cumulative sales volume of 112,000 units in overseas markets and an export value of nearly 10 billion yuan.

In 2023, the export business of Haima Automobile will change from quantitative to qualitative, from steady improvement to double growth, and further realize the leap from “product export” to “technology export” to “brand export”, and become a brand that showcases Hainan manufacturing in the international market. a business card.

“Actively participating in the competition in the overseas auto market, practicing the export strategy, accelerating the transformation to internationalization, and promoting the transformation from a single domestic market to a dual cycle of international and domestic markets are important strategic directions for the future development of Haima Automobile.” Director of Hainan Haima Automobile Director Lu Guogang said that at present, Hainan is speeding up the construction of a free trade port, researching to build the Hainan Free Trade Port into a headquarters base for Chinese companies entering the ASEAN and a headquarters base for ASEAN companies entering the Chinese market, providing more opportunities for Haima Automobile to “go overseas”. opportunity. As the only company in Hainan that has the qualifications for the production of traditional fuel vehicles and new energy vehicles, Haima Automobile has become one of the largest export companies in Hainan. In the future, Haima Automobile will continue to rely on the policy advantages of Hainan Free Trade Port, vigorously implement the “export strategy”, strengthen international cooperation, continue to develop markets along the “Belt and Road”, and make Haima’s contribution to the development of Hainan’s automobile industry.